Privacy Policy Notice

 

The policy:This privacy policy notice is served by Edufy Ltd, 270-274 West Green Road, London N15 3QR under the website; www.edufy360.comThe purpose of this policy is to explain to you how we control, process, handle and protect your personal information through the business and while you browse or use this website. If you do not agree to the following policy you may wish to cease viewing / using this website, and or refrain from submitting your personal data to us.

 

Policy key definitions:

"I", "our", "us", or "we" refer to the business, [Edufy Ltd & other trading names].

"you", "the user" refer to the person(s) using this website.

GDPR means General Data Protection Act.

PECR means Privacy & Electronic Communications Regulation.

ICO means Information Commissioner's Office.

Cookies mean small files stored on a users computer or device.

 

Key principles of GDPR: 

Our privacy policy embodies the following key principles; (a) Lawfulness, fairness and transparency, (b) Purpose limitation, (c) Data minimisation, (d) Accuracy, (e) Storage limitation, (f) Integrity and confidence, (g) Accountability.

 

Processing of your personal data

Under the GDPR (General Data Protection Regulation) we control and / or process any personal information about you electronically using the following lawful bases.

We are registered with the ICO under the Data Protection Register, our registration number is: ZA513469.

If, as determined by us, the lawful basis upon which we process your personal information changes, we will notify you about the change and any new lawful basis to be used if required. We shall stop processing your personal information if the lawful basis used is no longer relevant.

 

Under the GDPR your rights are as follows

·     The right to be informed;

·     The right of access;

·     The right to rectification;

·     The right to erasure;

·     The right to restrict processing;

·     The right to data portability;

·     The right to object; and

·     The right not to be subject to automated decision-making including profiling.

You also have the right to complain to the ICO www.ico.org.uk if you feel there is a problem with the way we are handling your data.

We handle subject access requests in accordance with the GDPR.

 

Internet cookies and pixels

We use cookies and pixels on this website to provide you with a better user experience. We do this by placing a small text file on your device / computer hard drive to track how you use the website, to record or log whether you have seen particular messages that we display, to keep you logged into the website where applicable, to display relevant adverts or content, referred you to a third party website.

Some cookies are required to enjoy and use the full functionality of this website.

We use a cookie control system which allows you to accept the use of cookies. Some cookies will be saved for specific time periods, where others may last indefinitely.

Your web browser should provide you with the controls to manage and delete cookies from your device, please see your web browser options.

Cookies and pixels that we use are;

  • Google Analytics - We use Google Analytics to identify which pages are being used and actions/goals that are being made. We also use it to learn about the users of our site, locations, demographics, interests, devices, search terms. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs.

  • Google Ads - We use Google Ads, a search engine advertising platform. Cookies allow us to see the performance of our advertisements and also allows us to remarket (serve content to users who have been to this website before or interacted with our content). We also use it to learn about the users of our site, locations, demographics, interests, devices, search terms, . This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs.

  • Facebook - We use a Facebook pixel to monitor our Facebook campaigns. It allows us to see the performance of our advertisements and also allows us to remarket (serve content to users who have been to this website before or interacted with our content), create custom audiences to serve advertisements to on the Facebook platform and learn about the demographics of the users of our site and interacting with our content.

  • LinkedIn - We use a LinkedIn pixel to monitor our LinkedIn advertising campaigns. It allows us to see the performance of our advertisements and also allows us to remarket (serve content to users who have been to this website before or interacted with our content), create custom audiences to serve advertisements to on the LinkedIn platform and learn about the demographics of the users of our site and interacting with our content.

  • Twitter - We use a Twitter pixel to monitor our Twitter campaigns. It allows us to see the performance of our advertisements and also allows us to remarket (serve content to users who have been to this website before or interacted with our content), create custom audiences to serve advertisements to on the Twitter platform and learn about the demographics of the users of our site and interacting with our content.

  • SquareSpace - We use SquareSpace analytics to identify which pages are being used and actions/goals that are being made. We also use it to learn about the users of our site, locations, demographics, interests, devices, search terms. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs.

  • Overall, cookies and pixels help us provide you with a better website by enabling us to monitor which content you find useful. They also let us create audiences for our marketing and retarget content. They do not give us access to your computer or any information about you.

Data security and protection
We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Our methods meet the GDPR compliance requirement.

Fair and Transparent Privacy Explained
We have provided some further explanations about user privacy and the way we use this website to help promote a transparent and honest user privacy methodology.

Email marketing messages & Subscription 
Under the GDPR we use the consent lawful basis for anyone subscribing to our newsletter or marketing mailing list. We only collect certain data about you, as detailed in the "Processing of your personal data" above. Any email marketing messages we send are done so through an EMS, email marketing service provider. An EMS is a third party service provider of software / applications that allows marketers to send out email marketing campaigns to a list of users.

Email marketing messages that we send may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data such as; times, dates, I.P addresses, opens, clicks, forwards, geographic and demographic data. Such data, within its limitations will show the activity each subscriber made for that email campaign.

 

Any email marketing messages we send are in accordance with the GDPR and the PECR. We provide you with an easy method to withdraw your consent (unsubscribe) or manage your preferences / the information we hold about you at any time.